BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
Environmental Advertising
New Forms of Transnational Persuasion
CRC Press
ISBN 978-1-138-67788-3
Standardpreis
Bibliografische Daten
Buch. Hardcover
2026
In englischer Sprache
Umfang: 240 S.
Format (B x L): 15,6 x 23,4 cm
Verlag: CRC Press
ISBN: 978-1-138-67788-3
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Routledge Studies in Environmental Communication and Media
Produktbeschreibung
This book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Adopting a social semiotic approach, and exploring key examples including Greenpeace's "Everything is NOT Awesome" brandjacking advert, Volkswagen's "Think Blue" campaign and Unilever's "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion.
Autorinnen und Autoren
Produktsicherheit
Hersteller
Libri GmbH
Europaallee 1
36244 Bad Hersfeld, DE
gpsr@libri.de
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