BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
Smartphone Marketing
Strategies for Mobile-Driven Consumers in the Artificial Intelligence Age
Palgrave Macmillan UK
ISBN 978-3-032-33213-4
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Hardcover
2026
1 s/w-Abbildung.
In englischer Sprache
Umfang: x, 82 S.
Format (B x L): 14,8 x 21 cm
Verlag: Palgrave Macmillan UK
ISBN: 978-3-032-33213-4
Produktbeschreibung
This book offers a timely examination of the smartphone ecosystem as a key domain of branding, technological disruption, and consumer behaviour in the AI age. It explores how AI-enabled smartphones shape purchase intentions, consumer decision-making, brand relationships, and value creation. The book examines digital customer journeys and smartphone-mediated brand experiences, providing a valuable resource for students, researchers, and practitioners in digital marketing, consumer behaviour, and technology-enabled market transformation.
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