Project Management for Communication Professionals

This book offers an updated and strategic look at communication project management, integrating classic planning approaches with the contemporary challenges of the digital environment, artificial intelligence, transmedia storytelling, and citizen participation. Through theoretical foundations, practical tools, and case studies, it serves as a comprehensive guide for students, teachers, and professionals in the field. Designed as a textbook and reference book, it combines methodology with creativity, technical aspects with narrative, and academic content with experiential learning. Its interdisciplinary approach makes it useful for courses in organisational communication, digital marketing, strategic management, public communication, and interactive media. Through 11 chapters, the text offers a comprehensive guide that combines theoretical foundations with practical tools, case studies, work templates, and digital resources. Its content is designed to be used as training material in undergraduate and postgraduate programmes in Social Communication, Marketing, Advertising, Project Management and related fields. I believe that this book can contribute significantly to strengthening the strategic, technical and creative skills of students and professionals in training, in line with the transformations of the contemporary digital ecosystem.