Entrepreneurship, Business and Economics - Vol. 1
Proceedings of the 15th Eurasia Business and Economics Society Conference
Springer International Publishing
ISBN 978-3-319-27570-3
Standardpreis
Bibliografische Daten
eBook. PDF
2016
XVI, 588 p. 120 illus., 48 illus. in color..
In englischer Sprache
Umfang: 588 S.
Verlag: Springer International Publishing
ISBN: 978-3-319-27570-3
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Eurasian Studies in Business and Economics
Produktbeschreibung
This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME research, Human Resources, along with a focus on the Tourism industry. The first part deals with topics ranging from entrepreneurial intentions, social entrepreneurship and technological entrepreneurship to EU policies such as the 7th Framework program. Bridging the themes, the second part on Human Resources and General Management deals with human capital issues, labor force education, employer branding and aligning HR practices to knowledge management outcomes. The third part in particular concentrates on the tourism industry in exploring innovative marketing strategies, WEB 2.0 Challenges, tourism product innovation, and success in international markets.
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