Future perspectives in broiler rearing

It’s been estimated that more than 70 billion broilers are slaughtered globally each year to meet the growing demand for poultry meat. To uphold its position as the second most consumed meat globally, broiler production must mitigate several challenges, including the need to balance production and economic priorities with issues such as ethics, animal welfare, environmental impact and sustainability. Future perspectives in broiler rearing: Incorporating the broiler point of view provides a comprehensive overview of conventional broiler production and considers the measures required to build a more sustainable sector. The book addresses the range of environmental and genetic factors which can influence the development of a healthy broiler chick, as well as best practices for managing the needs and maintaining the health of broilers from the hatching stage through to end of life. Edited by a world-renowned expert, the book will be a standard reference for poultry scientists, breeders, producers and farmers, as well as government and private sector agencies supporting sustainable poultry production. Dr Henry van den Brand is an Associate Professor of the Adaptation Physiology Group at Wageningen University and Research, The Netherlands. His research is mainly focused on the early life of poultry, with special interest in breeder management, incubation, early nutrition and thermoregulation. The aim of his research is to improve or maintain poultry health, welfare and resilience. Dr van den Brand is also a contributor of our previously published title Embryo development and hatchery practice in poultry production (published in 2023).