BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
eBook
Travel Marketing, Tourism Economics and the Airline Product
An Introduction to Theory and Practice
Springer International Publishing
ISBN 978-3-319-49849-2
Standardpreis
Bibliografische Daten
eBook. PDF. Weiches DRM (Wasserzeichen)
2017
XXIV, 213 p. 10 illus..
In englischer Sprache
Umfang: 213 S.
Verlag: Springer International Publishing
ISBN: 978-3-319-49849-2
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Business and Management (R0) Business and Management Tourism, Hospitality & Event Management
Produktbeschreibung
Offers a comprehensive introduction to customer-centric travel marketing, tourism economics and the airline product
Explains strategic and operations management in the travel and airline industries
Explores the emerging trends, including travel distribution, revenue management, etourism and interactive marketing, among other topics
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