Positive Performativity and Transformative Management Research

Featuring work presented at the 2026 Faculty of Management Technology Conference at the German University in Cairo, this proceedings presents a timely and comprehensive exploration of transformative forces shaping economies, industries, and societies in the 21st century. Building on the foundation established in Volume I, the present volume brings together a collection of rigorously developed contributions that offer cutting-edge insights into transformative management practices, the integration of emerging technologies, and the growing importance of socially responsible and sustainable strategies. Chapters critically engage with contemporary challenges, highlighting how organizations can enhance resilience, adaptability, and long-term value creation in an increasingly complex and dynamic global environment. As such, it will serve as a durable reference for researchers, practitioners, and policy-makers, supporting evidence-based decision-making and contributing to the development of innovative solutions for navigating global megatrends and driving meaningful organizational and societal transformation.