Practical Business Analytics

This book focuses on leveraging practical business analytics to enhance decision-making in business environments. Through intuitive explanations, LLMs and real-world applications, it guides professionals in utilizing data analytics tools to derive actionable insights and achieve competitive advantage. This concise book is tailored for business managers, delivering practical, actionable insights that help professionals quickly grasp business analytics without getting lost in complex technical details. It provides interactive support, simplifying the application of analytics techniques to real-world business scenarios. Readers will particularly benefit from the self-paced online video-based learning modules provided with the innovative Book+Course format. Find access to the online course inside the book.