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eBook
#Barbie and Social Media
Digital Discourses and Mattel's Celebrity Doll
Springer International Publishing
ISBN 9783031956119
Standardpreis
Bibliografische Daten
eBook. PDF. Weiches DRM (Wasserzeichen)
2025
4 s/w-Abbildungen, 3 Farbabbildungen.
In englischer Sprache
Umfang: 238 S.
Verlag: Springer International Publishing
ISBN: 9783031956119
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Progress in Mathematics Literature, Cultural and Media Studies (R0) Literature, Cultural and Media Studies
Produktbeschreibung
#Barbie and Social Media delves into Barbie's transformation from doll to global cultural icon-one that is deeply embedded in contemporary social media discourse. It explores how digital platforms have given rise to a dynamic, participatory culture that both celebrates and critiques doll and brand. From Mattel's strategic branding of Barbie as a symbol of diversity and empowerment, to individuals' use of social media to reimagine Barbie's identity and significance, #Barbie and Social Media offers a comprehensive examination of Barbie in the digital age.
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