Spezialgebiete der Public Relations

Public Relations are omnipresent and consist of a variety of part disciplines. The book deals with these part disciplines which have not been taken account of by literature so far. Topics concern 'Crisis PR', 'International PR', 'Political Communication', 'Litigation PR' and 'Change Communication'.

For each chapter experts in the different practical fields were interviewed. The different chapters were written by Lisa Kerschner, Sandra Pichler, Nicole Renauer, Bettina Schlesinger, Katrin Zulechner, Sarah Kickinger, Martina Pilz, Philipp Pötz, Rebecca Rainer, Anna Weissenbacher, Catharina Fischer, Anna Niedermayer, Julia Steiner, Lena Fuchs, Daniela Hofer, Nicole Nestler, Tobias Zehentner, Dara Fichtner, Isabel Matky und Anna Neubacher.