BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
eBook
The Art of SXO
Placing UX Design Methods into SEO Best Practices
Apress
ISBN 978-1-4842-9212-9
Standardpreis
Bibliografische Daten
eBook. PDF
2023
XX, 245 p. 20 illus..
In englischer Sprache
Umfang: 245 S.
Verlag: Apress
ISBN: 978-1-4842-9212-9
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Design Thinking
Produktbeschreibung
Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It's a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0.
Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators.
The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.
You will:
- Apply SXO best practices and how it differs from tradition SEO
- Optimize websites for both search engine bots and users
- Increase a website's ranking in SERPs
- Improve a website's conversion rates
- Grow revenue from organic traffic
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