Culture and Communication in Thailand

This second edition of the book examines the various phases of globalization and communication technology and their impact on cultural change in Thailand. Updated with new information and expanded analysis, this edition also includes additional chapters that further explore contemporary developments in Thai society, media, and Buddhism. The book explores Theravada Buddhism, which underpins the core values of Thai society, through the lenses of ontology, epistemology, and practical application—particularly how Buddhists cope with suffering and maintain inner calm in an increasingly chaotic world. It also explains how Theravada Buddhism has been adapted, influenced, and hybridized into the distinctive form commonly recognized as Thai Buddhism. In addition, the book investigates issues of social justice, ethics, changing values, sustainability, self-reliance, and modes of communication within the context of Thai Buddhist culture, together with other contributing factors to social development. Drawing on both first-hand fieldwork and documentary research, and employing quantitative as well as qualitative data, the study provides a broad overview of how Thai people engage with social and mass media. It then moves on to examine digital communication in greater depth, highlighting its effects on society and individuals within Thailand’s socio-political, economic, and religious contexts.