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eBook
Market-Value Pricing
Definitions, Concepts, and Processes for Market-Value Centric Pricing
Springer International Publishing
ISBN 978-3-030-10734-5
Standardpreis
Bibliografische Daten
eBook. PDF. Weiches DRM (Wasserzeichen)
2019
XIII, 52 p. 16 illus..
In englischer Sprache
Umfang: 52 S.
Verlag: Springer International Publishing
ISBN: 978-3-030-10734-5
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: SpringerBriefs in Business
Produktbeschreibung
This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions - whether professionally or privately - to effectively engage in product pricing activities.
Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing(TM) Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product's price.
This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.
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