BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
Neurobusiness
Management in the Neural Age
CRC Press
ISBN 978-0-415-82947-2
Preis auf Anfrage
Bibliografische Daten
Buch. Hardcover
2023
In englischer Sprache
Umfang: 128 S.
Format (B x L): 15,6 x 23,4 cm
Verlag: CRC Press
ISBN: 978-0-415-82947-2
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Routledge Focus on Business and Management
Produktbeschreibung
The book is an exploration of recent advances in neuroscience and their implications for the conduct and management of business. This means everything from ideation to selling, and understanding its context will necessitate a tour of many ‘neuro’ disciplines relevant to business.
The book's fundamental premise is that management thinking, and much else besides, has been unaccountably slow to focus on the human brain as the primary decision engine for innovation and change, and the implications of its biological nature and functional constraints are only just beginning to be interpreted in a new cadre of multidisciplinary academic fields.
Neurobusiness aims to explore and advance this fascinating topic and as such, will be illuminating reading for students, researchers and practitioners across a range of disciplines.
The book's fundamental premise is that management thinking, and much else besides, has been unaccountably slow to focus on the human brain as the primary decision engine for innovation and change, and the implications of its biological nature and functional constraints are only just beginning to be interpreted in a new cadre of multidisciplinary academic fields.
Neurobusiness aims to explore and advance this fascinating topic and as such, will be illuminating reading for students, researchers and practitioners across a range of disciplines.
Autorinnen und Autoren
Produktsicherheit
Hersteller
Libri GmbH
Europaallee 1
36244 Bad Hersfeld, DE
gpsr@libri.de
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