BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
Renewal and Expansion
A Practical Guide to Sustainable Growth for B2B and SaaS Enterprises
Springer
ISBN 9789819237876
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Hardcover
2026
46 s/w-Abbildungen.
In englischer Sprache
Umfang: ix, 316 S.
Format (B x L): 15,5 x 23,5 cm
Verlag: Springer
ISBN: 9789819237876
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Management for Professionals
Produktbeschreibung
This book revolutionizes subscription growth by addressing a critical gap: 80% of SaaS revenue comes from existing customers (Gartner), yet most strategies ignore cultural nuances. Through the Tao-Fa-Shu-Qi (Strategies-Methodologies-Tactics-Tools) framework—blending Eastern philosophy with Silicon Valley execution—it offers a hybrid methodology proven in China’s hyper-competitive SaaS market. Learn from how leading Global SaaS companies drove renewal and recurring revenue in China and even Asian market, as well as how to leverage AI-powered up-sell engine for current AI era. Whether defending against commoditization or navigating relationship-driven deals, this is the ultimate playbook for infinite growth.
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