Rural Transformation through Servitization

To grasp better what drives today's rural development, this monograph conducts an analysis of qualitative changes in economic and social life caused by a major innovation model inherent to post-industrial society – servitization. The offered conceptual and empirical understanding of the ways of servitization in agriculture and rural development, is examined through the prism of an evolutionary approach based on the theory of Qualitative Structure. It explains why and how a switch from product-oriented to service-oriented business logic happens and suggest many new insights for improving farm management and socio-economic development of rural regions. Combined systematic and evolutionary analysis of literature on servitization and agricultural production strategies are illustrated with case studies of farming and territorial servitization projects implemented in Lithuania. It will be of great interest to researchers and students in rural development studies, servitization and business model innovation. The monograph is authored by a team of scholars from the Lithuanian Centre for Social Sciences, Institute of Economics and Rural Development, Department of Business Ecosystems. Dalia Vidickiene is a Principal Researcher. Her main research interests center on strategic management, servitization and other paradigm innovations and innovative business models, rural development and regional innovation policy. Rita Lankauskiene is a Senior Researcher and her main research interests are social responsibility in sustainable regional development, social innovations and novel business ecosystems in rural areas. Rasa Melnikiene is the Chief Researcher, and she specializes in agriculture and rural policy, sustainable development and innovation ecosystems, food supply chains, new business models and business performance evaluation. Živile Gedminaite-Raudone is a Senior Researcher and her main research focus is sustainable regional and rural development, circular economy, innovation ecosystems, servitization and transformative tourism. Vitalija Simonaityte is a Researcher and her research focus is sustainable regional and rural development policy, servitization of farming and modern business models, green transformation, and local and regional actors.