BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
Japanese Consumer Creativity
User Innovations, Role Playing and Consumer Communities
CRC Press
ISBN 978-0-415-81471-3
Bibliografische Daten
Buch. Hardcover
2027
In englischer Sprache
Umfang: 240 S.
Format (B x L): 15,6 x 23,4 cm
Verlag: CRC Press
ISBN: 978-0-415-81471-3
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Routledge Culture, Society, Business in East Asia Series
Produktbeschreibung
This book explores how the process of adapting global products for local markets, a process in which consumers are increasingly involved, has become a rich source of product innovation. It examines a range of concepts, including product domestication and localisation, collaborative branding, product hybridisation, portrayals and perceptions of images of beauty, and the contrast between imagined and actual consumers. The book thereby provides rich insights on the interaction between business producers and individuals' differing cultures of consumption in evolving globalised and localised marketplaces.
Autorinnen und Autoren
Produktsicherheit
Hersteller
Libri GmbH
Europaallee 1
36244 Bad Hersfeld, DE
gpsr@libri.de
Rezensionen
