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Xiong / Wang

User-Driven Cross-Border E-Commerce Platform Competition and Policy Analysis

Springer

ISBN 9789819738342

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171,19 €

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auch verfügbar als eBook (PDF) für 171,19 €

Bibliografische Daten

Fachbuch

Buch. Hardcover

2024

18 s/w-Abbildungen, 73 Farbabbildungen.

In englischer Sprache

Umfang: xi, 237 S.

Format (B x L): 15,5 x 23,5 cm

Verlag: Springer

ISBN: 9789819738342

Weiterführende bibliografische Daten

Das Werk ist Teil der Reihe: Advanced Studies in E-Commerce

auch verfügbar als eBook (PDF) für 171,19 €

Produktbeschreibung

This book constructs a four-dimensional driving model for customer perception of cross-border e-commerce retail imports from a consumer perspective, and constructs a secondary indicator of the four-dimensional driving model for customer perception of cross-border e-commerce retail imports based on product and service theme attributes. It studies the competitive advantages of importing cross-border e-commerce from the perspectives of platform enterprises and users. At the same time, by constructing a research model for evaluating cross-border e-commerce policies, the book analyzes the internal logic and evolution laws of China's cross-border e-commerce policy texts, evaluates the effectiveness of the implementation of policies in the comprehensive experimental zone for cross-border e-commerce, and studies the impact mechanism of environmental factors on policy implementation. This will help readers further understand the implementation of cross-border e-commerce policies and compare thedifferences in policy implementation among different comprehensive experimental zones. Improving the accuracy of policy formulation and optimizing and improving the cross-border e-commerce policy system have important theoretical significance and practical value in promoting China's foreign economic development. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

Autorinnen und Autoren

Kundeninformationen

Gives the detailed introduction and comprehensive description of cross-border electronic commerce Provides systematical states of cross-border electronic commerce under the perspectives of ecological system Rich cases for better understanding

Produktsicherheit

Hersteller

Springer Nature Customer Service Center GmbH

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