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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
26 Treffer
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Jeseo / Parajuli
Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22-24
Fachbuch2025SpringerISBN 978-3-031-76195-9
Ankündigung
Parajuli / Dey
The Role of Marketing in Reshaping the Dynamic Landscape of Business
The Role of Marketing in Reshaping the Dynamic Landscape of Business
Proceedings of the 2025 AMS World Marketing Congress, Dijon, France, July 2-4
Fachbuch2026SpringerISBN 978-3-032-19946-1
Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
Fachbuch2025SpringerISBN 978-3-031-53288-7
Jeseo / Allen
Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17-19, 2023
Fachbuch2025SpringerISBN 978-3-031-49041-5
Jochims / Allen
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA
Fachbuch2024SpringerISBN 978-3-031-24689-0
Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
Fachbuch2024SpringerISBN 978-3-031-53285-6
Jeseo / Parajuli
Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22-24
Fachbuch2024SpringerISBN 978-3-031-76192-8
Jeseo / Parajuli
Proceedings for the 2024 AMS World Marketing Congress, Bel Ombre, Mauritius, June 25-29
Fachbuch2025SpringerISBN 978-3-031-80903-3
Krey / Rossi
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference
eBook (PDF mit Wasserzeichen)2018Springer International PublishingISBN 978-3-319-99181-8
Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
eBook (PDF mit Wasserzeichen)2019Springer International PublishingISBN 978-3-030-02568-7
Stieler
Creating Marketing Magic and Innovative Future Marketing Trends
Creating Marketing Magic and Innovative Future Marketing Trends
Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
eBook (PDF mit Wasserzeichen)2017Springer International PublishingISBN 978-3-319-45596-9
Campbell
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
Proceedings of the 2011 World Marketing Congress
eBook (PDF mit Wasserzeichen)2017Springer International PublishingISBN 978-3-319-50008-9
Rossi
Marketing at the Confluence between Entertainment and Analytics
Marketing at the Confluence between Entertainment and Analytics
Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
eBook (PDF mit Wasserzeichen)2017Springer International PublishingISBN 978-3-319-47331-4
Krey / Rossi
Back to the Future: Using Marketing Basics to Provide Customer Value
Back to the Future: Using Marketing Basics to Provide Customer Value
Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
eBook (PDF mit Wasserzeichen)2017Springer International PublishingISBN 978-3-319-66023-3
Kim
Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference
eBook (PDF mit Wasserzeichen)2016Springer International PublishingISBN 978-3-319-26647-3
Petruzzellis / Winer
Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
eBook (PDF mit Wasserzeichen)2016Springer International PublishingISBN 978-3-319-29877-1
Rossi / Krey
Marketing Transformation: Marketing Practice in an Ever Changing World
Marketing Transformation: Marketing Practice in an Ever Changing World
Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
eBook (PDF mit Wasserzeichen)2017Springer International PublishingISBN 978-3-319-68750-6
Pantoja / Wu / Krey
Proceedings of the 2019 AMS World Marketing Congress (WMC)
eBook (PDF mit Wasserzeichen)2020Springer International PublishingISBN 978-3-030-42545-6
Wu / Pantoja / Krey
Marketing Opportunities and Challenges in a Changing Global Marketplace
Marketing Opportunities and Challenges in a Changing Global Marketplace
Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
eBook (PDF mit Wasserzeichen)2020Springer International PublishingISBN 978-3-030-39165-2
Jochims / Allen
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA
eBook (PDF mit Wasserzeichen)2023Springer International PublishingISBN 978-3-031-24687-6
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